capturing your audience's
attention
How do you guarantee your brand or business will capture your audience's attention when there are thousand's of brands and businesses competing for people's increasingly short attention spans?
Positioning your brand and creating a brand identity to make sure it gets noticed and stands out from the crowd is essential.
At Kaptiva Creative, we use a combination of consumer insights, innovative thinking and strategic prowess to
create brand ideas that fuel brand impact and growth.
We also develop hard hitting copy and design for blogs, websites, brand identities, social media and brochures
Work with us and get your brand or business noticed.
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Target Audience Identification
Brand positioning/strategy
Creative briefs
Brand stories and identities
The perfect position
Before you start developing your marketing or advertising content and materials, you need to know that your brand or business is perfectly positioned in the marketplace to reach your desired audience, create messaging consistency and differentiate it from the competition.
We can help you position your brand so that it's message is compelling, convincing and ultimately drives consumption.
The perfect word
How you present your brand or business to the world and to your audience can be the difference between success and failure.
Your business needs to tell its story in a way that intrigues its audience, makes them want to know more and compels them to engage with you.
We can help you present your brand in a way that instantly captures your audience's eye, through copy that clearly and powerfully communicates your message, an outstanding website, your unique brand identity, your blog and social media profile and your sales materials.
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Copywriting
Brand identity -Naming & identity
Websites
Blogs & social media posts
Brochures and presentations
PEOPLE
Janie Curtis - brand strategist
Janie Curtis has worked in the field of advertising and marketing for over 25 years and has created award winning work for leading international advertising agencies including J.Walter Thompson, Mullen, EuroRSCG and Leo Burnett (DMB&B). She has successfully re-positioned brands for clients including Kraft Foods, Walgreens Pharmacy, General Motors and Hilton Hotels. Her passion is to use the power of language to express new insights, ideas and strategic premises in order to increase a brand's ability to make a profound and meaningful connection with its audience. She has written original and resonant copy for websites, blogs, brochures, taglines and brand names.
TESTIMONIALS
Lexi Curtis - Designer/Illustrator
Lexi graduated the Norwich University of the Arts with a First Degree and went on to do a Masters in Graphic Design at The Cambridge School of The Arts (ARU). She has already had clients for whom she has illustrated videos and designed promotional material including a successful US skincare brand called Belle Virtue. Lexi has her own company called Lexi By Design and works in partnership with Kaptiva Creative on projects that require design work. Lexi can be reaching at lexi@lexibydesign.com or through Kaptivacreative.com